In the world of business, it does little good to have a quality product if you cannot attract customers and establish a relationship with them. Conversely, your customer service skills can be extremely sharp, but if the work you complete is shoddy or a half-hearted attempt, your reputation will suffer along with your business. To be successful, you need both craftsmanship and customer service.

Book Smarts: Skill and Competency

NATE certification is the most rigorous test in the HVAC industry. Becoming NATE certified means that a technician has demonstrated technical mastery in the HVAC field. From air conditioning repair to a home automation system, NATE-certified technicians have the training necessary to do the job right.

Merely performing a repair or installation, however, is different from understanding the big picture. Workers simply do the job. Craftsmen take pride in doing a professional job. Rather than just fixing your problem, craftsmen consider what factors caused the problem, possible other related issues that can occur as a result, and what can be done to prevent further issues.

Company Culture Enables Learning Through Experience

Experience teaches what works and what doesn’t. What works is a positive company culture that emphasizes customer service.

A customer-oriented philosophy provides the quality assurance that backs up technical expertise. A worker’s approach is to schedule a service call. A craftsman arrives on time, listens to your concerns, and makes sure you’re happy before leaving. Company culture encourages and requires this level of expectation from their employees. It doesn’t happen automatically. It is a focused endeavor identified and promoted company-wide through a consistent level of expectations and collaboration.

Ellington AC: An HVAC Craftsman

Ellington Air Conditioning & Heat combines the technical competency of NATE certification with a customer focus from our company culture. Our technicians have the skills to do a job right as well as provide comfort solutions to your HVAC challenges. As we provide those solutions, we pay attention to details, including standing behind our products and service with a 100-percent satisfaction guarantee. The result? An HVAC company that enables workers to become craftsmen who deliver outstanding service every time.

To learn more about why we’re the most referred HVAC contractor in Brevard County and the Middle and Lower Keys, check out The Ellington Difference or call (321) 631-8411. For our neighbors in the Middle and Lower Keys, call (305) 307-509.

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